ITC Market Analysis Tools 1.14

The International Trade Centre (ITC) has developed a suite of online Market Analysis Tools—Trade Map, Market Access Map, Standards Map, and NTM Business Survey—with the goal of enhancing transparency in international trade. These free online databases are designed to assist SMEs, Trade & Investment Support Institutions, and policymakers in identifying export and import opportunities, thereby facilitating more informed decision-making.

By utilizing these tools, users can access comprehensive information on global trade patterns, market access requirements, and voluntary standards directly from their fingertips.

ITC Market Analysis Tools support users in addressing a variety of trade-related inquiries, including:

• What is the global trade volume for a specific product?
• What are the prevailing market trends—e.g., whether the market is expanding and by what magnitude?
• Which countries are currently involved in trading particular products with my country?
• Are there potential opportunities to explore new or alternative markets?
• Who are the main competitors supplying a specific product to a particular market or globally?
• What tariffs are applied to my product across 196 countries, including most-favored-nation (MFN) and preferential rates?
• How do bilateral, regional, and multilateral trade agreements impact potential benefits or preferences?
• What Non-Tariff Measures (NTMs) are in place, and how do they affect trade?
• What strategies can support engagement in sustainable production and trade?
• What steps are necessary to obtain certifications such as Fairtrade, Rainforest Alliance, or Organic standards?
• How can I review and analyze the requirements and procedural processes associated with various standards?
• What types of NTMs do exporters and importers encounter within different countries?
• Which nations impose regulations that present significant challenges to businesses?
• What makes compliance with these regulations difficult for companies?
• What obstacles impede adherence to NTMs?

  Additionally, the tools allow comparison of trade environments across countries and facilitate assessment of business conditions that may hinder international trade.

  The availability of these free resources is made possible through the financial support of the European Commission (EC) and donors to the ITC Trust Fund.